活动/讲座时间:2013-12-19 晚上19:00
活动/讲座地点:X2522
活动/讲座嘉宾:Yu Xie, PhD
嘉宾介绍:
Dr. Xie is an Associate Professor of Marketing and International Business in the School of Business, College of Charleston in Charleston, South Carolina, USA. He is also a NASBITE Certified Global Business Professional (CGBP). Dr. Xie's research interests include international marketing strategy, cross-cultural consumer behavior, and internationalization of firms. His research has been published in academic journals such as International Business Review, Journal of Marketing Theory & Practice, Journal of Product & Brand Management, and Journal of Marketing Management. Dr. Xie has also presented his research at a number of academic conferences such as American Marketing Association (AMA), Academy of International Business (AIB) and Academy of Marketing Science (AMS).
主要内容:
U.S. – China Trade Issues and U.S. Export Control System